Overview
“I see things differently — and that’s my superpower.”
Paul has successfully led the delivery of native mobile apps and web-based products for professional and consumer audiences within FinTech & high-volume eCommerce. As a designer, he delivers a clear POV, backed by customer insights.
Skills
Companies & Clients
Work
Red Dot Boost
Led efforts to align cross-functional teams, identifying optimal areas to inject experience changes that would boost new account sign ups & drive cold-to-hot sign ins.
+ 2.4M
Projected increase in year-over-year revenue.
+ 27% Registrations
Significant boost and impact to marketable customers.
Strategic Integrations
Led cross-functional design integrations with partners from Stylitics, Revieve, Bazaarvoice, Doordash, Klarna, Rokt and SheerID.
Profitability
Specific partnerships kept Digital profitable during tough seasons.
Max Learning
Each integration was high-visibility and offered key learnings to the org.
Change Store Experience
Led design and testing of the experience for customers to change store, allowing them to shop other local stores.
Expanded Inventory
Customers were no longer limited to a single store, but could expand their search for specific items.
Curbside Boost
This integrated with Curbside Pickup, providing clarity on the service and location.
Intuit Link Redesign
Led the redesign of this beloved mobile responsive app for accountants that need to collect docs from their clients.
Expanded Inventory
Customers were no longer limited to a single store, but could expand their search for specific items.
Curbside Boost
This integrated with Curbside Pickup, providing clarity on the service and location.
Simplify Cart & Checkout
Clear alignment on Design Principles, backed by Leadership, and a end-to-end approach to cleaning up the store. Led the Cart & Checkout design to bring huge customer value.
Clarity on Coupons
Customers knew exactly where to get their coupon and the savings.
+24.9% Conversion
Getting customers to checkout is hard, but we had huge wins.
Future of Tax Collaboration
Led the design discovery and strategic direction for collaboration between ProConnect Tax Online and QuickBooks Accountant.
Start with Empathy
Partnered with org peers to learn directly from customer observation.
Imagine Forward
Connected all E2E workflows, leveraging ecosystem patterns.
Book Your Dream
Led information architecture and stakeholder alignment for Starwood’s beloved SPG booking and rewards app.
Collaboration Checkin
Partners with stakeholders, developers and internal strategy to align and design on time.
Unlocked
We launched the first door unlocking experience with the Apple iWatch.
Ask PETMD
Led information architecture for a delightful app for PetSmart that allowed for questions to be answered directly from a vet.
Overdelivered
We leaned in to make this app more than the client ever dreamed. Kept it simple, but filled with delight.
Future Ideation
Guided the client to new opportunities with IOT tech to keep pet parents pleased.
Don't look at this on your phone.
paulgoode@gmail.com
making the invisible visible
paulgoode.com
I'm nice to work with.
Got this Steely-Eyed Missile Person Award twice, while at Bottle Rocket Studios.
This is PEER-AWARDED from the entire org… and it has lights.
Design Feeling
That’s my superpower.
People
That’s my fuel.
I give back.
Been able to provide guidance and BBQ to M3+ Mentor team.
They help newbies to UX find their way.
I talk and draw.
Led a mentor session over the summer on storytelling.
Seemed to bring some joy.
If you're looking for a design leader…
I know someone REALLY GOOOOOOOOD.
Let's talk.
